About SJR

 SJR Glasgow Ltd is a modern consultancy founded by Darren O’Donnell, offering strategic guidance and hands-on support across sport & business. Drawing on over two decades of experience in senior leadership, commercial development, and organisational transformation.

SJR helps clients bridge the gap between ambition and execution.

Our work spans multiple sectors — from football operations and performance strategy to business consultancy, branding, and venture development. Whether advising clubs, supporting startups, or helping established companies scale sustainably, we focus on clarity, accountability, and measurable results.

At SJR, we believe consultancy should be more than advice — it should drive real change. That’s why every partnership is built on collaboration, trust, and a shared vision for success.

Areas of Expertise:

• Football operations, structure & performance strategy

• Business growth & commercial development

• Digital branding, marketing & audience engagement

•  Strategic Partnerships & Business Development

• Leadership mentoring & organisational culture